Sales by service

The sales by service report shows where your money comes from across your menu. It tells you which services, styles and add-ons earn the most, so you can price and promote with a clear head.

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In this article

• What this shows you
• What each column means
• See the breakdown

What this shows you

The report breaks your takings down by service, and a few panels sit on top:

• Net sales by service ranks your services by what they brought in.
• Net sales by style shows your top styles by revenue.
• Net sales by add-ons shows your top add-ons by revenue.
• Payment breakdown shows how clients paid.

Three more cards show appointments that never turned into a sale:

• Cancelled and No Shows total the value of appointments that didn't happen. That money is never counted in your Gross or Net Sales.
• Not Marked totals past appointments that still need to be marked Completed, No Show, or Cancelled — a growing number here usually means staff aren't closing out appointments.

If your Gross or Net Sales look lower than expected, check these cards first — cancelled, no-show and not-marked appointments are deliberately left out of your sales totals.

What each column means

• Category is the service category it belongs to, or Uncategorized for one-off charges.
• Services is the service name.
• Total gross sales is everything that service took before refunds, discounts and fees.
• Refunds is money given back on that service.
• Discounts is the price taken off, including promotions and loyalty rewards.
• Net sales is what is left after refunds and discounts.
• Total addons is already included in Net sales — it's the slice of that total that came from add-ons, not extra money on top of it.
• Fees is the card processing cost.
• Taxes is tax collected on top.
• Tips is what clients added.
• Total collected is the money that reached you for that service.

See the breakdown

Select + Show Breakdown to open the full table, broken out by style and add-ons for every service at once. This is where your structured menu pays off, because you can see exactly which style of a service earns the most.

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Tip: Look at net sales, not gross. A popular service with heavy discounts can earn less than a quieter one at full price.