Customer retention
How many clients come back, and what that is worth
New clients are good. Clients who come back are gold. The customer retention report shows how well your salon holds on to clients, so you can see your real growth and not just new faces.
In this article
- What this shows you
- Why it matters
What this shows you
- Total bookings is how many appointments happened in the period.
- Total new customers is clients on their first visit.
- Total existing customers is clients who had been in before.
- Retention rate is the share of clients who came back.
- New vs existing customers shows the split at a glance.
- Booking trends and peak seasons show when your salon is busiest.
Why it matters
A high retention rate means your work and your service keep clients coming back, which costs far less than finding new ones. A low rate is a sign to look at your reminders and your aftercare.
Tip: SalonGrid reminds clients to come back after a visit. Set those up in Engage to lift your retention rate over time.
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