Sales by product

The sales by product report shows how your retail side is doing. It tells you which products sell, what they earn and what they cost, so you can keep the right stock on the shelf.

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In this article

• What this shows you
• What each number means

What this shows you

• Net sales by product is a chart ranking your top 5 products by what they brought in.
• Top 5 products sold lists those same products with how many units of each you sold.
• Below that, three summary lines total up your whole retail take for the period — from gross sales down to what actually landed in your account.

What each number means

• Total gross sales is everything your products took before refunds, discounts and fees.
• Refunds is money given back on products.
• Discounts is the price taken off, including promotions and loyalty rewards.
• Net sales is what is left after refunds and discounts.
• Cost of inventory is what the stock cost you, based on its supply price at the time of sale.
• Gross profit is net sales less the cost of inventory.
• Taxes is the tax collected on product sales.
• Fees is card transaction fees taken out.
• Total collected is net sales plus taxes, minus fees — the money that actually reached you.

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Tip: Watch gross profit, not just sales. A product can sell well and still earn little once its cost is counted.